My name is Rhoda and I founded Good Egg to help organisations like yours better connect with their audiences.
Things like social networking, mobile marketing, display ads and search. But, to be honest, I don't like labels.
Not because I'm la di da. It's just that I use whichever is the most appropriate channel to engage a specific audience.
Granted, the cuts to funding means less money in the pot for marketing. But this doesn't have to reduce your output. It just means you'll need to be more inventive with how you engage people. And you'll need to work harder than before to stay relevant. Your audience is consuming media through lots of different channels.
Now is the perfect time to explore how all these channels can be made to work in a mutually supportive way. I'm a digital specialist. Though I aim to promote innovative thinking in the real world as well as the virtual one.
I'll work within your budget to provide you with the tools to help you improve the dialogue with your audiences; increase sales to live events; and become more self-sufficient in the long-run.
I aim to offer a cost effective alternative to traditional agency models and I drive real results. I charge either by the day or by project. And I bring in trusted creative talent, when needed.
Here's a teeny taster of what I've been up to so far. I'll keep adding to this so be sure to check back from time to time.
I developed the brand identity and positioning for the Theatre Royal Haymarket's youth company, the Haymarket Academy.
I also provided improved marketing tools; plus a blogger outreach and press campaign to generate buzz for its
latest show, which was sold out every night.
An innovative theatre company. I provided a digital framework and an activation plan to promote their latest performance. I also worked with them to provide a bespoke digital tool-kit so that going forwards they are better able to market themselves.